I get a ton of email from bloggers and other business owners asking really good questions about what to do in certain business situations. Up until now I’ve just been responding with my advice. But since there seems to be a reoccurring theme with many of these questions, I thought I’d share some answers here. It’ll be my little business advice corner, Fab You BIZ…if you will.
Hey…that kind of has a nice ring to it, eh?
Anyhow, the other day I received an email with a question I get asked more than any other. So since this question is so popular, I thought I’d start with it today.
I started my blog a little over year ago and it’s done really well so far. I mean, I definitely can’t complain given how hard it is to get a blog off the ground. But I’m always feeling like I’m not doing enough. Let me explain. In the time I’ve been running my blog, I’ve been fortunate enough to connect with several other bloggers of all kinds of genres. And while I know it’s a good thing to be making friends with others who do the same thing, I often see them posting about their successes on Facebook or Twitter and it usually leaves me feeling inadequate, like I’m not doing enough to keep up. The funny thing is, I feel this way even though in most cases I know I have many more readers than they do.
I know I shouldn’t let this get me down, but it does. How do you suggest I handle it?
* * * * *
Dear Feeling Inadequate,
First of all, give yourself a big pat on the back for all you’ve accomplished in such a short amount of time. Running a blog is hard, hard work and being successful at it is even harder. So kudos to you!
Second of all and probably most important…
You’ll hear this over and over again in our business and it really translates into all areas of life. Honestly, why would you want to compare yourself to others when you are unique as they come?
I remember when I was in high school my mom would always take one look at my outfits and say,
“Is that what they’re wearing these days?”
I can’t tell you how much those statements/questions really rubbed me the wrong way. I mean, they used to completely infuriate me. Don’t get me wrong, my mom and I had/have a wonderful relationship…I just hated the insinuation that I wanted to be like everyone else. Even at that age I wanted to be different and stand out from the crowd.
So my reply to my mom would always be,
“No, it’s what I’m wearing though.”
As a blogger, I understand it’s hard not to want to compare your work to others since a lot of the time that’s the only way we can tell how well we are doing. But I urge you, don’t get caught up in it.
If you want to rate your Alexa ranking and traffic against other bloggers in your category, that’s fine. But leave it at that. And remember even that is like comparing apples to oranges because every blog is different, even in the same genre. And every blog has a different beginning and middle. And where yours lines up with theirs is never the same.
As far as what others are posting on social media, it’s good to keep in mind that people usually put out only what they want others to see. Most people are never going to share that they had a horrific month in traffic or that the last ten advertisers they spoke with turned them down or ignored them completely.
Nope…the majority of people only share what makes them look good. So half your battle is won by realizing those who seem like they have it all, really don’t. They’re probably struggling just as much as you…they’re just not sharing it. Instead, they’re showing the rosy stuff and most of it is really just fluff.
You can play that game too. Or if that’s not your style you can simply continue doing the awesome things you’re already doing.
The take-away from this is, at least I hope…if you let anyone make you feel a certain way, that’s your own fault. No one can MAKE you feel anything, only you have the power to feel what you feel. So if you’re feeling down about something, change it. If you don’t like hearing about all those “successes” on social media, turn those outlets off and continue on with your day.
We’ve all heard this as well…success happens when preparation meets opportunity. So don’t make time for feeling blue. Bulldoze past it and always be ready for what’s next!
And remember another secret…
A lot of people forget that being nice is part of being successful as well. So while it may bother you that others are having success, you’d be better served by learning to be truly happy for them. If you are and you show that, when your time comes…they will be truly happy for you as well.
I hope this helps!
If you have any questions about running a blog or a business as a women, please send me an email. If you’re lucky, I may answer it here.
Thanks for stopping by!