Some of you are not going to like what I have to say today. But please, don’t kill the messenger.
Are you ready? Here goes…
If you are blogging only to make money you will fail.
Harsh sounding, isn’t it? I heard this when I first started blogging and it definitely poked a nerve. Some of you might be saying, “But what about you and other bloggers making a living off your blog?”
To this I say, it’s true – people do make money off their blogs. Some are even wildly successful at it. But that’s not exactly what was said. What I said was,
“If you are blogging ONLY to make money, you WILL fail.”
This is not to say you cannot make a profit through blogging. And this post is not meant to discourage anyone from attempting to do so. Lots of people do, including me. In fact I welcome anyone with passion and a desire to succeed for the sake of doing what they love. Come join in, the water is warm and there’s plenty of room to soak.
What I’m saying is, you will fail if making a profit is the only reason you are blogging.
The difference for me is I’m not blogging ONLY to make money. Yes I am making a profit, but I did not start out with that intention. Nor has that ever been my only goal for this blog.
I put my heart and soul into Fab You Bliss because I love it. I love creating, I love writing and I love style, be it weddings-style, fashion-style or lifestyle. And ultimately I love helping my readers and vendors find what they need.
I want to see Fab You Bliss grow whether I make money from it or not.
Sure there are mornings I stumble out of bed at some crazy hour where it feels like I am the only insane person awake. And on the way to make coffee while wiping sleep from my eyes, naturally I’ll plant my foot smack on top of one of Quinley’s dog toys and end up silently screaming in pain. If you have dogs or kids I’m sure you know this feeling.
At these moments I do NOT love what I do. In fact more often than not I wonder, “What the heck am I doing? Why am I killing myself for this blog”
But as soon as the rich aroma of coffee fills the house and my senses begin to awake, (those not already writhing in pain from said dog toy that is), the true love I have for this blog comes rushing back.
Too often I hear bloggers complaining about not making money. To this I say, “Why are you doing it then?”
If you’ve said this and you’re gripping your pen tighter, white knuckles and all, wishing you could stab me through your monitor, I bet you love blogging more than you think. That’s the passion I’m talking about. That’s the spirit needed to succeed in blogging. That’s the fire in your gut, “Don’t tell me I can’t do it!” kind of spirit. That spirit doesn’t care about the money.
But in the same breath, if you’re trying to make money come before it’s ready, slow down. Let it happen on it’s own. Money follows people, bring more people and the money will follow.
Just keep putting out awesome content and it will happen. Forcing it too soon is like a magician trying to make a rabbit appear when he has no rabbit. That magician won’t be in business long. And any audience he might have had hanging around will eventually get angry for being duped. Don’t be that magician.
But for anyone who doesn’t love blogging, I can think of a hundred easier ways to make a living. Why torture yourself with as hard as this job is?
Being successful at blogging doesn’t happen overnight and it definitely doesn’t come easy. Blogging professionally is hard, hard work. Shouldn’t you love doing it?
If you do, then all the hard work you’ve put in, all the months or years without making any money won’t matter. In fact, you won’t even notice. Then one day you’ll be making a decent living, or maybe even killing it, and all of that will be a bonus because what truly matters is you love what you do.
If you love blogging, no matter what you WILL succeed.
Thanks for stopping by!
PS…the images above are of me in Fab You Bliss’s new office. My apologies for the starkness, we just finished moving in a couple of weeks ago and I have yet to start decorating and finishing details. More on that to come…