You’ll hear a lot of talk about tone in the writing, blogging, and social media interaction. But what is tone?
Tone is the color of the image you convey through your writing. It is the part of your voice that helps your readers compile a vision of who you are, your mood and your attitude. There is no way around your tone as it is inextricably connected to the way you write.
But never fear, there are ways to improve it.
Let’s say you follow me on social media and one day I decide to announce the the world how awesome I am. So I say,
“Fab You Bliss is the best blog! Don’t waste your time with other sites who don’t do what I do, you won’t find a better blog than this!”
Ewww…what a cocky, opinionated and flat out rude statement!
If I actually said this, it would certainly create a picture of me and not a flattering one at that. In fact, I bet if you read such a thing you’d probably never come back here, right?
While I definitely believe it’s a fantastic idea to use the successes of your blog to help you promote what you can do, publicly comparing yourself to others should be left out of the promotion all together.
Luckily, I would NEVER say something like that. I am not Kanye West. And although I do think Fab You Bliss is great, I would never put other blogs down to build mine up. This was just an exaggerated statement to show how words and tone can hurt without you knowing it, even if your heart is in the right place.
Basically you are your business and what you say can make or break you.
Now, it could be that your tone is meant to enhance your sassy voice. Like maybe you’ve created a voice where it’s beneficial to your brand to be snarky, like a spit-fire diner waitress who always has something smart to say. If so, that’s brilliant! Keep it up. As long as your tone goes with your voice and you are consistent with it, you are good to go.
In general though, if a message is unkind, whiny, bad mouths someone or if you regularly treat others in your community poorly, these kinds of interactions will create a negative light for your business. And people – readers and those you do or might want to do business with – will eventually pick up on that.
I’m not immune to this either. I have had my moments where tone has bit me in the butt. But I’ve made them learning lessons. And now what I do is I put myself in the reader’s shoes and think, “If I were them, how would I take this message?”
Let’s just say I write and delete a lot more than I actually send.
It’s okay to be angry about something, we all have those moments. And it’s great to have a high regard for yourself and your business. Confidence in business is a key to success.
But unless you’re that spitfire diner waitress who can get a laugh by insulting people and still be loved, let’s encourage kindness and always keep the importance of positive tone at the forefront of our thoughts.
Thank you to V.A. Photography for providing this lovely bouquet shot for today’s post.
Thanks for stopping by!