There is no doubt that Pinterest is one of the most powerful tools a smart business can utilize. Although with power comes responsibility.
That being said, I feel business owners have an obligation to do what’s right and to set a tone for everyone using the service. I’m directing this post mainly towards businesses because many of us spend 24/7 on Pinterest. But let’s not kid anyone, there are plenty of non-business Pinterest power users as well. And if I’ve just described you, you’ll want to pay attention to this post too.
For the most part though, leisure pinners have no idea about proper crediting or linking or original posts or what it means to us behind the scenes of a business which relies heavily on inbound traffic.
So…I feel it’s our responsibility, just as we do with unwritten rules within our own businesses and industry, to lead by example.
Here are FYB’s top 4 tips for making Pinterest better for everyone.
Always check the source before Pinning
One of my biggest pet peeves happens when I click into a beautiful image of a gorgeous tropical island, a cute outfit, a pretty hairstyle – or anything else I’m interested in – only to be sent nowhere. Nowhere of any use at least.
When I find a pin like this I will NOT re-pin it. Period!
Other pins I will not re-pin; anything from flickr, tumblr, or images uploaded from an individual.
Sometimes if I like the image enough, I will do a reverse image search to locate the original source, then I’ll re-upload it with the proper source to provide at least one properly sourced image on Pinterest for others to re-pin.
It is my hope that boycotting certain pins and replacing the badly sourced ones with properly sourced pins will move others to do the same. If we work together, we can remove these kinds of pins once and for all, and make Pinterest even more enjoyable for everyone.
Yes, it might sound like the views of Utopia, but I’m a big believer making things happen. Even California’s Giant Redwood trees started out as saplings at one point.
Be sure to credit the source
Proper image crediting is HUGE for businesses. Not to be too dramatic, but given Pinterest is one of FYB’s top referral sources, having proper credits on the images that come from here can mean life or death for our site. Pinterest’s installation of Rich Pins has helped keep our credit attached, that’s for sure. But…there are still ways in which people can remove original credits to try to pass the image off as their own.
Again, making sure to credit the source means clicking into the image to check the site. If the site doesn’t look right, (and you’ll be able to tell right away if it’s not the original source), do a reverse image search or simply don’t re-pin it.
Follow group rules perfectly
I think this one goes for making ‘life in general’ better as well. I’ve mentioned this before, there are times when breaking the rules can work in your favor. But when other people are counting on you to follow the rules – like driving a car safely, or making it to a meeting on time, or using the right ingredients in a recipe – following the expected rules are essential.
FYB is in several pin groups on Pinterest and I’m often surprised at how many pinners in these groups completely disregard the rules set forth by the group organizers.
Here’s the the thing, being invited to pin with a group is an honor. The invitation itself means the organization that created the group respects you and your business, and they see value in partnering with you. Don’t screw that up by not doing what they ask.
Instead, blow them away with how well you follow their rules. You never know what doors doing so will open!
The other message you send when not following rules in a group is to your peers in said group. The message you are sending says, “I don’t care, I’m going to do what I want because I can.” And the thing is, they usually do. But they make no friends in doing it…and Karma will catch up with them.
And although this is a subject for an entirely separate post, I’ll never understand why some feel the need to create competition. Not following rules goes straight to the heart of competition. It says, “I’m better than you and I’ll win at whatever cost.”
I’m all for positive thinking and believing in yourself, but trying to push others down in the process is unacceptable in my book. This industry is small. Be nice to everyone and do your own thing. There are plenty of readers out there for everyone.
If you create something unique and honest, you’ll be unstoppable. And you’ll have lots of people who respect you as well. In my book, that is priceless!
Share The Works Of Others
Have you ever happened upon a Pinterest account where the only thing the owner has shared is stuff from their own site? How boring is that? And excuse me for being blunt, but it’s a bit self-involved as well.
Hey, we all know one of the main reasons we use Pinterest is for marketing purposes. But c’mon…you’re followers already know you have great stuff. Share some great stuff from others and you might be surprised at how your followers will suddenly start to grow.
And, by sharing the works of others, you’ll open the door to possibly establishing a connection with them. Although it may not happen right away. If they’re smart, they’ll reciprocate and you’ll never know where it will go from there.
In my opinion, smart, successful businesses work hard, create something unique, and are always kind and respectful. Follow these tips in your business, on Pinterest and in life…and you’re good as gold!
Thanks for stopping by!